> ## Documentation Index
> Fetch the complete documentation index at: https://help.emotive.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Using branded links

Your SMS links use a general Emotive domain `https://www.emotve.com` by default.

With branded links, they use a domain connected to your brand instead, through RealLink™ or a Custom Domain, which increases trust in your brand and your messaging.

Find in this article which option is best for you:

> [card] RealLink™
>
> Emotive’s own technology.
>
> Your SMS links use your store’s own domain, so subscribers see a link they already recognize and trust.
>
> **Activate RealLink™ if:**
>
> * You’d rather not purchase and manage a separate domain.
>
> * Your website's domain doesn't include any of the [blocked and restricted words](https://help.emotive.io/docs/compliance/blocked-and-restricted-words.md#blocked-and-restricted-words-in-sms-marketing).
>
> * Your e-commerce platform is not BigCommerce.
>
> > [Find here our setup instructions](https://help.emotive.io/set-up-real-link.md)

> [card] Custom Domain
>
> A domain you purchase with a name similar to your website's.
>
> It keeps your links on-brand and trustworthy.
>
> **Set up a Custom Domain if:**
>
> * Your website's domain includes any of the [blocked and restricted words](https://help.emotive.io/docs/compliance/blocked-and-restricted-words.md#blocked-and-restricted-words-in-sms-marketing).
>
> * Your store is in BigCommerce.
>
> * Using **RealLink™** would result in a longer link within your messages than you'd like.
>
> > [Find here our setup instructions](https://help.emotive.io/set-up-a-custom-domain.md)