> ## Documentation Index
> Fetch the complete documentation index at: https://help.emotive.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Analytics: Overview

> Discover ways to monitor your performance in the Emotive dashboard.

Emotive makes it easy to track your SMS program's performance, in whatever way is most meaningful to you. Check out these resources to learn how to navigate Emotive's reporting features.

## Analytics Guides

<CardGroup cols={2}>
  <Card title="Use the Analytics Dashboard" icon="gauge-high" href="/docs/analytics/analytics-dashboard">
    Get a pulse on your overall performance and engagement.
  </Card>

  <Card title="Build Custom Reports" icon="chart-mixed" href="/docs/analytics/custom-report-builder">
    Drill down into specific metrics by building custom reports.
  </Card>

  <Card title="Add UTM Tracking to Campaigns" icon="browser" href="/docs/analytics/add-utm-tracking-to-campaigns">
    Get an understanding for when traffic is coming from your Emotive campaigns.
  </Card>

  <Card title="Emotive's Attribution Model" icon="badge-dollar" href="/docs/analytics/emotive-attribution-model">
    Understand how Emotive attributes orders and revenue to your messages.
  </Card>

  <Card title="Calculating ROI" icon="chart-mixed-up-circle-dollar" href="/docs/analytics/how-does-emotive-calculate-roi">
    Understand how Emotive calculates the return on investment in your account.
  </Card>
</CardGroup>