> ## Documentation Index
> Fetch the complete documentation index at: https://help.emotive.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Create and Send a Broadcast

> Engage with your mobile audience by sending a Broadcast message.

Broadcasts are perfect for notifying your audience about new products, sales, and other important updates. This article will take you through creating and sending a Broadcast message in Emotive.

## Create a New Broadcast

* Navigate to [Broadcasts](https://www.emotiveapp.co/broadcast).
* Select **Create Broadcast**.

You'll be brought into the Broadcast builder, where you will craft your message and configure its settings.

### Broadcast Name + Type

First thing's first, you'll want to give your Broadcast a name (i.e., Restock Alert - January 2025).

Next, you have the option between creating a **Standard** message, or building an **A/B Test**.

<Tip>
  This article discusses building a Standard Broadcast. If you need guidance on building an A/B Test, you can reference this article.
</Tip>

## Choose your Segments

Once you've named your Broadcast, it's time to select your recipients.

* Under *Segments*, choose 1 or more Segments that you'd like to receive this message.
* Optional: Choose 1 or more Segments that you'd like to exclude from receiving this message.

## Craft your Message

Once you've selected your Segments, it's time to create your message.

* **Image or GIF:** Upload an image to your broadcast. Image files must be smaller than 5mb.
* \*\*Discount: \*\*Enter a discount code, if necessary.
* **Message:** Start typing your text message. A preview of your message will appear on the right.
  * You can personalize your message by adding variables (i.e., contact's first name) and emojis by using the pickers in the bottom right of your message box.
  * Paste links in your message. We will automatically validate and shorten the URL.
  * Optional: Select whether or not you want to include opt-out instructions at the end of your message.

<Tip>
  As you're creating your message, you'll see a preview of the number of characters and SMS segments required to send your message. To learn more about how SMS segments work, check out this guide.
</Tip>

## Schedule a Follow Up Message

To automatically follow up with any recipients who didn't order from your first message:

* Toggle ON the *Follow up with customers who haven't ordered* option below your Message.
* Repeat the above steps to craft your follow up message.
* Choose a *Follow-up send time* between 1 - 48 hours.

Any contacts who received this message, yet did not place an order, will receive this follow up. We see brands generate an average of 82% more in sales from follow-up Broadcasts.

## Preview and Test

You'll see a preview of your message on the right side of your screen. If you'd like to test your message(s), click **Send me a test** below the preview.

## Review and Send

Once you're happy with your message variants and settings, you can schedule your Broadcast to send:

* Click **Review and send** when you're ready to proceed.
* You will have the option to Schedule your message for a future time, or Send the message immediately.
* Use the Review and Send modal to give your copy and content one last review before sending or scheduling your message.
* You can use the **Back** option to return to editing your content, if needed.

## Review your Performance

Head to your Broadcast Timeline to review your sent Broadcasts' performance, and edit draft or scheduled Broadcasts. You'll find the following insights on your timeline:

<AccordionGroup>
  <Accordion title="Name" icon="input-text">
    The name you gave your Broadcast.
  </Accordion>

  <Accordion title="Status" icon="circle-bolt">
    Check, filter, and sort based on whether your message is in Draft, Scheduled, or Sent status.
  </Accordion>

  <Accordion title="Recipients" icon="people-group">
    The total number of contacts that received your Broadcast.
  </Accordion>

  <Accordion title="UCTR" icon="arrow-pointer">
    **Unique Click-Through Rate.** The percentage of recipients that clicked a link. This excludes non-human interactions or Google message previews.
  </Accordion>

  <Accordion title="CVR" icon="chart-mixed-up-circle-dollar">
    **Conversion Rate.** The percentage of recipients that made a purchase.
  </Accordion>

  <Accordion title="Sales" icon="badge-dollar">
    The total sales generated by the Broadcast.
  </Accordion>

  <Accordion title="ROI" icon="sparkles">
    **Return On Investment.** The return from your sales compared to your message cost.
  </Accordion>

  <Accordion title="UNSUB" icon="arrow-right-from-bracket">
    **Opt-out rate.** The percentage of recipients that replied STOP to opt out of your messages.
  </Accordion>
</AccordionGroup>

You'll also find an **Actions** menu besides each Broadcast that allows you to quickly preview, edit, clone, or delete messages.