> ## Documentation Index
> Fetch the complete documentation index at: https://help.emotive.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Segments: Overview

> Learn how to build and send to segments in Emotive.

Segments are the best way to send more personalized and targeted campaigns to your audience, because contacts in segments share common traits that enable you to understand exactly who you're speaking to. Check out the following guides to understand how to best create and apply segments in Emotive.

## Segment Guides

<CardGroup cols={2}>
  <Card title="Build a Segment" icon="rocket-launch" href="/docs/segments/build-a-segment">
    Learn how to create custom segments in Emotive.
  </Card>

  <Card title="Conversational Segments" icon="message-dots" href="/docs/segments/conversations">
    Learn how to leverage data from your Conversations to build custom segments.
  </Card>

  <Card title="Build Smile.io Segments" icon="gift" href="/docs/segments/smile">
    Leverage your loyalty program data to build segments.
  </Card>

  <Card title="Build Yotpo Segments" icon="gift" href="/docs/segments/yotpo">
    Leverage your loyalty program data to build segments.
  </Card>
</CardGroup>