Abandoned Checkout Message
Following these tips will lead to higher open rates, higher engagement rates, and more importantly stronger conversions:- Always include your brand name, so the customer knows who is messaging them
- Text is a very personal channel - craft your message as if it is a human reaching out
- Use the variable buttons (customer name, link to checkout page, product name) to personalize the message for each customer
- If you are going to leave a discount for your lost shoppers, make sure to include the code not only in the message box, but also in the discount code box for tracking purposes