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If a site visitor initially closes a popup, adding a Bubble Tab will allow them to revisit and sign up at their convenience. Next time you’re building a popup, follow the steps below.

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Add a Bubble Tab

To add a Bubble Tab:
  • Move to the Styles step in your popup builder.
  • Click to add a Bar for desktop, and a Tab for mobile.
  • Edit the colors and text as needed and Save.
select tab preferences

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FAQs

Both are important and play off of each other. The main popup will show on landing is an excellent way to capture subscribers as they enter your site however, not everyone will engage and some might “x-out” of the initial pop-up because they want to look around first. Others just might not be ready to give their information yet. The bubble tab adds an additional, non-intrusive way to capture subscribers that ignored your initial offer as their continue shopping your site.
The bubble tab will initially be created to appear in the bottom right hand corner of the screen. That said, we have the ability to change the size, offset from location, copy, color, etc; It’s fully customizable.
The pop-up will be set to show ‘after 1 page view’ and will show ‘every page’ and never stop showing until someone signs up. If you’d like someone to stop seeing the bubble tab after seeing it “x” amount of times, we can update that in your display/frequency settings within the popup itself.
By default we would recommend you attach it to your standard welcome flow, the same as your other popups. If you’d like however you can customize the flow it is tied to.
We recommend that your bubble tab only requests phone and not email for 2 reasons:
  1. In  looking at 513+ million displays through popups from 2021-2022 it was proven that only requesting 1 field on a pop-up, instead of 2, increased CTR by 1.3%. Keep in mind, potential subscribers already had the chance to input their email on the initial landing pop-up & ignored it. 
  2. SMS is proven to be a more highly engaging channel than email.
We like to think of the bubble tab as the coupon dispensers you might see around the supermarket. This is a chance for your customers to stumble upon the coupons you offer while exploring your store if they ignored the coupon booklet at the front entrance.