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Emotive makes it easy to track your SMS program’s performance, in whatever way is most meaningful to you. Check out these resources to learn how to navigate Emotive’s reporting features.

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Analytics Guides

Use the Analytics Dashboard

Get a pulse on your overall performance and engagement.

Build Custom Reports

Drill down into specific metrics by building custom reports.

Add UTM Tracking to Campaigns

Get an understanding for when traffic is coming from your Emotive campaigns.

Emotive's Attribution Model

Understand how Emotive attributes orders and revenue to your messages.

Calculating ROI

Understand how Emotive calculates the return on investment in your account.