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Broadcasts are perfect for notifying your audience about new products, sales, and other important updates. This article will take you through creating and sending a Broadcast message in Emotive.

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Create a New Broadcast

  • Navigate to Broadcasts.
  • Select Create Broadcast.
You’ll be brought into the Broadcast builder, where you will craft your message and configure its settings.

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Broadcast Name + Type

First thing’s first, you’ll want to give your Broadcast a name (i.e., Restock Alert - January 2025). Next, you have the option between creating a Standard message, or building an A/B Test.
This article discusses building a Standard Broadcast. If you need guidance on building an A/B Test, you can reference this article.

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Choose your Segments

Once you’ve named your Broadcast, it’s time to select your recipients.
  • Under Segments, choose 1 or more Segments that you’d like to receive this message.
  • Optional: Choose 1 or more Segments that you’d like to exclude from receiving this message.

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Craft your Message

Once you’ve selected your Segments, it’s time to create your message.
  • Image or GIF: Upload an image to your broadcast. Image files must be smaller than 5mb.
  • **Discount: **Enter a discount code, if necessary.
  • Message: Start typing your text message. A preview of your message will appear on the right.
    • You can personalize your message by adding variables (i.e., contact’s first name) and emojis by using the pickers in the bottom right of your message box.
    • Paste links in your message. We will automatically validate and shorten the URL.
    • Optional: Select whether or not you want to include opt-out instructions at the end of your message.
As you’re creating your message, you’ll see a preview of the number of characters and SMS segments required to send your message. To learn more about how SMS segments work, check out this guide.

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Schedule a Follow Up Message

To automatically follow up with any recipients who didn’t order from your first message:
  • Toggle ON the Follow up with customers who haven’t ordered option below your Message.
  • Repeat the above steps to craft your follow up message.
  • Choose a Follow-up send time between 1 - 48 hours.
Any contacts who received this message, yet did not place an order, will receive this follow up. We see brands generate an average of 82% more in sales from follow-up Broadcasts.

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Preview and Test

You’ll see a preview of your message on the right side of your screen. If you’d like to test your message(s), click Send me a test below the preview.

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Review and Send

Once you’re happy with your message variants and settings, you can schedule your Broadcast to send:
  • Click Review and send when you’re ready to proceed.
  • You will have the option to Schedule your message for a future time, or Send the message immediately.
  • Use the Review and Send modal to give your copy and content one last review before sending or scheduling your message.
  • You can use the Back option to return to editing your content, if needed.

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Review your Performance

Head to your Broadcast Timeline to review your sent Broadcasts’ performance, and edit draft or scheduled Broadcasts. You’ll find the following insights on your timeline:
The name you gave your Broadcast.
Check, filter, and sort based on whether your message is in Draft, Scheduled, or Sent status.
The total number of contacts that received your Broadcast.
Unique Click-Through Rate. The percentage of recipients that clicked a link. This excludes non-human interactions or Google message previews.
Conversion Rate. The percentage of recipients that made a purchase.
The total sales generated by the Broadcast.
Return On Investment. The return from your sales compared to your message cost.
Opt-out rate. The percentage of recipients that replied STOP to opt out of your messages.
You’ll also find an Actions menu besides each Broadcast that allows you to quickly preview, edit, clone, or delete messages.