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We make no representation and warranty regarding their accuracy and no attorney-client relationship is created by providing these agreements or recommendations. You are encouraged to consult your own legal counsel familiar with the TCPA.

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The Opt-Out Process

Under the TCPA, you must ensure that you remove customers from your text messaging marketing campaign if they make a reasonable request asking to be removed. This is commonly referred to as the “opt-out” process. Emotive provides functionality so that your SMS subscribers are able to opt out of SMS marketing messages at any time by replying “STOP” to any message you have sent.

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Best Practices

In order to communicate to your customers that they’re free to unsubscribe at any time, you can include opt-out language (“Reply STOP to unsubscribe”) at the end of your message. You do not need to include opt-out language in every message, but at minimum, Emotive recommends including it in the following messages:
  1. The first Broadcast that you send to your customer base
    • If you do not send the “All Customers”, be sure to add your opt-out language to the first Broadcast send to each segment.
  2. The first message of each Flow you enable.
  3. In at least 1 Broadcast message each month.
In Broadcasts, you have the option to easily include your opt-out language by toggling ON this setting below your message: Emotive automatically processes and confirms all opt-out requests that you receive through your Emotive phone number(s).
Customers who have opted out have the ability to opt back in by replying “START” at any time. This information is provided in the opt-out confirmation text that we trigger when a customer replies “STOP” to opt out.