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Smile.io Segment Properties

Below are the Smile.io properties that Emotive can support when building a segment:
  • Points Balance (data type: number)
  • Date of Birth (data type: datetime)

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Example Segments

There are a number of possibilities for Smile.io segments based on the structure of your loyalty program. Here are some popular use cases we see used at Emotive:

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Birthday (by month)

Create different segments based on the birthday month of your subscribers and send them a birthday offer on the first of the month. To build this:
  • Use the smile:date_of_birth property.
  • Select In the Month of as your operator.
  • Choose the month as your property.
Make sure to name your segment according to the month. See the below example.

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Point Balances

Create segments that are aligned with your loyalty program tiers and/or rewards structure. For example, if customers with 1,000+ Smile Points can redeem a $10 off coupon, create a segment of contacts with qualifying points balances to notify them and drive the sale. To build this:
  • Use the smile:points_balance property.
  • Use the Greater Than or Equals operator.
  • Enter the desired quantity value.
Make sure to name your segment according to the point value. See the below example.