Skip to main contentYotpo Segment Properties
Below are the Yotpo properties that Emotive can support when building a segment:
| Key | Data Type |
|---|
| points_balance | number |
| total_purchases | number |
| perks_redeemed | number |
| is_member | boolean |
| birth_year | number |
| birth_month | number |
| birth_day | number |
| last_purchase_at | datetime |
| total_spend_cents | number |
| vip_tier_name | string |
| last_seen_at | datetime |
Example Segments
There are a number of possibilities for Yotpo segments based on the structure of your loyalty program. Here are some popular use cases we see used at Emotive:
Point Balances
Create segments that are aligned with your loyalty program rewards structure. For example, if customers with 100+ Points can redeem a $10 off coupon, create a segment of contacts with qualifying points balances to notify them and drive the sale.
To build this:
- Use the yotpo:points_balance property.
- Use the Greater Than or Equals operator.
- Enter the desired quantity value.
Check out the following example:
Membership Status
Target subscribers who you know are members of your loyalty program. You could send them exclusive offers, such as a limited-time Double Points promotion.
To build this:
- Use the yotpo:is_member property.
- Use the Set operator.
Check out the following example:
Last Purchase Date
Target loyalty members based on their last purchase date. Send them a limited-time offer to boost sales.
To build this:
- Use the yotpo:last_purchase_at property.
- Use the Between operator.
- Enter the desired date range.
Check out the following example:
Membership Tiers
If your loyalty program has tiers, you can target them using different segments and send them personalized offers. For example, maybe you’re giving your “gold” tier free shipping for 24 hours only.
To build this:
- Use the yotpo:vip_tier_name property.
- Use the Contains operator.
- Enter the desired value.
Check out the following example: 
