Skip to main contentThe most efficient way to figure out what kinds of messages and offers resonate best with your audience is through A/B Testing. Set up an A/B Test in your Flows to figure out how to optimize your SMS strategy and see the best results possible.
Examples
Opening Lines
Test whether a direct announcement or a personalized greeting works better.
Message Tone
Compare formal, professional language against casual, friendly communication.
Emoji Usage
Determine if emojis enhance or distract from your message’s impact.
Message Length
Compare short, concise messages against longer, more detailed ones.
Call-To-Actions
Test different action phrases to see which variation prompts more clicks.
Mystery Offers
Test different types of surprise incentives to see which drives more orders + engagement. 
