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A conditional split lets you divide your flow into branches based on subscriber actions or segments. For example, send a message to subscribers who abandoned their cart, follow up with those who made a purchase, or end the flow if needed. This feature helps tailor your messaging to fit different subscriber behaviors, offering endless possibilities for customization!

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Add a New Conditional Split

To add a new conditional split:
  • Click the + button below the node or branch where you’d like to create the split.
  • Choose Conditional Split by Event from the following menu.

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Choose your Condition

Once you’ve added your split, you’ll see a branch with an A branch, and a B branch. Now, it’s time to select which Event you want as your condition.
  • Click the pencil icon next to your conditional flow block.
  • Choose an event from the dropdown menu.
You’ll now see Branch A and B, along with the option to add up to 5 branches in your split.
  • Configure your settings for each branch.
  • Select Save & Close to complete your condition.
You’ll now see your Event reflected in your split, along with your branches and each of their criteria.

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Add messages to your Conditional Split

Once you’ve selected your Event condition and configured the branches in your split, it’s time to add messages to each of your branches.
  • Click the + icon below each branch.
  • Choose Message from the menu.
  • Customize your message.
  • Click the check mark to save your new message.
Repeat these steps for each of your branches until you have a complete Conditional Split in your Flow. Publish it whenever you’re ready.