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Growing your SMS list is one of the most important parts of a successful SMS marketing strategy. One of the easiest ways that people can sign up for your list is through Keywords.

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How do Keywords work?

Keywords allow people to opt in to SMS by texting a short word or phrase to your brand’s designated phone number, rather than needing to submit their phone number on a signup form. You can share your Keyword on social media, in emails, on your packaging, on your website, etc. Here’s an example: Keyword Example

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Set up your Keyword

To set up your Keyword in Emotive: